GreyBeards talk all-flash arrays with Eric Herzog, CMO and SVP Alliances at Violin Memory Systems

Welcome to our 10th monthly episode where we return to discussing all-flash storage arrays, this time with Eric Herzog, CMO and SVP Alliances for Violin Memory. The GreyBeards haven’t talked with an all-flash array vendor for a couple of months now and it seemed a good time to return.

Eric’s claims to be a fellow Greybeard (even though he doesn’t have a beard) because he has been in the storage industry for over 29 years and has been at 7 startups and 2 of the largest storage companies in the world most recently EMC and previously IBM. Eric moved from EMC to Violin just four months ago and has been out talking about Violin Memory’s latest Concerto software functionality release.

This month’s episode comes in at around 49 minutes long. Very sorry for the length but Eric was a hard man to interrupt once he got going (need to work on that) and seemed to come more well prepared than our typical guest.

In this podcast we discuss the two current Violin Memory all-flash arrays, why there’s more to data storage than $/GB, flash’s economic tipping points, Eric’s view on how the world of storage will evolve, and how big companies can learn to adapt better  Somewhere in all of that, there was some pretty good insight on how companies can save lots of money ($Bs) and even make more money ($100Ms) by using all-flash arrays although the rest of us may not like the later that much. Howard called Violin the Drag Racer of storage, listen to the podcast to find out more …

Eric Herzog, CMO and SVP Alliances


Eric Herzog has over 29 years of marketing, business development, and sales experience in the storage software, storage hardware, and storage solutions markets. Prior to joining Violin, Herzog was Senior Vice President of Marketing for EMC’s Enterprise & Mid-range Systems Division. Before joining EMC, he was vice president of marketing and sales at Tarmin Technologies. Herzog has also held vice president business line management and vice president of marketing positions at IBM’s Storage Technology Division and Maxtor (acquired by Seagate). Herzog has held vice president positions in marketing, sales, operations, and acting-CFO roles at Asempra (acquired by BakBone Software), ArioData Networks (acquired by Xyratex), Topio (acquired by Network Appliance), Zambeel, and Streamlogic.


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